Weichert holds more Open Houses than anyone else because we understand how to make them work so well for our clients. More than just an Open House, in fact, our Open House Program is a 3-step process. We've learned that what's done beforehand and after are just as important to selling your home as the Open House itself.

 

Step one: Use every means to drive customers to attend

• Online and traditional advertising

• Direct mail and phone calling

• The familiar Weichert signs

 

Step two: Don't just "show" the home, conduct tours

• Explain your home's benefits using detailed highlight sheets

• Emphasize its affordability by presenting several mortgage options

 

Step three: Follow up

• Contact every visitor who signed your guest registry

• Usually with a phone call within 24 hours